JustLend
Zero to funding in 2 weeks
JustLend is a FinTech platform enabling communities to support each other through trusted infrastructure for lending—allowing friends and family to help loved ones, and communities to support local businesses and social projects.
Challenge
JustLend was a London FinTech startup with a noble vision but nothing tangible—no platform, no branding, no designs, not even a company name. They needed to go from pure concept to a complete brand identity and functional platform design that could communicate their community-first lending approach.
Impact
Over two 5-day UX Sprints (10 days total), we transformed JustLend from an idea into a complete entity. We created the company name, full brand identity, color scheme, and tone of voice. We designed the marketing website, the complete lending platform backend, onboarding and landing pages, the lender's platform, and all social media branding. JustLend went from zero to fully-designed in two weeks—and subsequently appeared on Dragons' Den where they secured funding from Steven Bartlett.
How we helped
- •User research
- •Market Research
- •Wireframing - Low-fidelity, high-fidelity
- •UX design
- •Design system
- •Prototyping
- •Branding
- •User testing
UI Design
Branding
Approach
Pre-flight
Two-hour meeting before sprint to meet team, discuss brief, review registration process, confirm deliverables, and obtain assets.
Daily calls
15-minute daily stand-ups with the JustLend team each morning.
Show & Tell
End-of-day email with prototype link and video screencast presenting work to stakeholders.
Prototyping
Interactive prototypes preferred over static presentations to allow user journey walkthroughs.
Handover
Three rounds of user testing with video recordings, feedback summary, and comprehensive testing report.
Project
Team
- •2x Senior UX Designers
- •1x Researcher
Date
Mar 2023
Outcomes & Deliverables
80+ screens
Registration, onboarding, global information architecture
Production-ready
Production-ready screens, assets and iconography
Prototype
Comprehensive prototype split into user journeys
User testing
Video and feedback presented in a report
Design System
Colour, iconography, typography, grids, components
Branding
Complete brand identity system
Video walkthrough
Sharable video of us presenting the final deliverables
10 day delivery
Start to finish in just ten days
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