Rush
Book thrilling and unforgettable adventures
Book thrilling and unforgettable adventures. Rush is an app for tourists seeking extreme adventures.
Challenge
A 5-day UX Sprint transformed a concept into a fully functional mobile prototype. Instead of performing user testing on day 3, we delivered a tappable prototype on the morning of day 5.
Impact
The prototype became part of a focus group evaluation determining whether Rush and its value proposition resonated with attendees as a viable business.
How we helped
- •User research
- •Market Research
- •Wireframing - Low-fidelity, high-fidelity
- •UX design
- •Design system
- •Prototyping
- •Branding
- •User testing
App UI Design
Branding
Approach
Pre-flight
Two-hour meeting preceding the sprint to align on brief, review processes, and confirm deliverables.
Daily calls
15-minute morning stand-ups with the client throughout the engagement.
Show & Tell
End-of-day emails containing prototype links and video screencasts presenting work.
Prototyping
Interactive prototypes rather than static presentations enabled walkthrough of user journeys.
Handover
Delivered tappable wireframe for focus group testing with session recordings for review.
Project
Team
- •2x Senior UX Designers
- •1x Researcher
Date
March 2023
Outcomes & Deliverables
40+ screens
Registration, onboarding, global information architecture
Prototype
Comprehensive prototype split into user journeys
User testing
Video and feedback presented in a report
Design System
Colour, iconography, typography, grids, components
Research
User and market research deliverables
Branding
Complete brand identity development
Video walkthrough
Sharable video of final deliverables presentation
5 day delivery
Complete project execution from start to finish
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