Rush

Rush is an app for tourists looking for extreme adventures.

Challenge

We worked with the client on a 5-Day UX Sprint, taking his concept from an idea through to a fully working graphic mobile prototype in just five days.

Instead of performing user testing on day 3, we delivered a tappable prototype on the morning of day 5 and presented to a focus group that afternoon.

Impact

The app we designed and built into a prototype was just one component of the focus group, of which the outcome was to determine whether Rush and its value proposition resonated with the attendees and could be a viable business.

How we helped

User research
Market Research
Wireframing - Low-fidelity, high-fidelity
UX design
Design system
Prototyping
Branding
User testing

Approach

Pre-flight

We had a two hour meeting the week before the sprint to meet the team, discuss the project brief, walkthrough the current registration and onboarding process, confirm the deliverables and obtain any necessary assets before the first day of the sprint.

Daily calls

Every morning we had a 15 minute stand up with the client.

Show & Tell

At the end of each day we sent an email with a link to a prototype plus a video screencast of us presenting our work to the client.

Prototyping

Prototypes not presentations - we prefer to show prototypes instead of screens. This allowed the client to walk through user journeys instead of a set of static screens.

Handover

We provided a tappable wireframe that the client was able to incorporate within a wider focus group. We recorded the sessions for th client to review.