I was losing customers and didn't even know it.
Someone on Reddit was asking about tools like mine. Perfect opportunity, right? Except I found out three days later. Three days. By then, the thread was dead and someone else had swooped in.
This happened again. And again.
So I tried the "proper" social listening tools. You know the ones. Enterprise. Dashboard with seventeen tabs. Setup wizard that takes forty-five minutes. Monthly cost that makes you wince.
They're built for brands monitoring Super Bowl campaigns, not for someone running a small SaaS with their laptop and a dream.
Here's What's Wrong With Social Listening
The big players assume you've got a team. A budget. Time to configure Boolean queries and train junior staff on their Byzantine interface.
They're optimised for quarterly reports, not for "someone just mentioned my competitor and I need to reply in the next hour."
And the pricing? Insane. You're paying for features you'll never use, data you don't need, and support for platforms that don't matter to you.
What We Actually Need
I just wanted to know when people talk about my space. That's it.
I wanted alerts I could actually act on. Not a firehose of noise. Not sentiment charts I'd ignore. Just the good stuff, filtered intelligently, delivered when it matters.
I wanted to reply quickly. Helpfully. While the conversation's still warm.
So We Built Overheard
It monitors keywords across Reddit, Twitter, and other places your customers actually hang out. AI figures out what's worth your attention and what's just noise. You get alerts. You reply (we'll even suggest responses). Done.
No setup wizards. No enterprise onboarding calls. No paying for a marketing team's worth of seats.
Here's the controversial bit: most "social listening" is just corporate vanity. Brands obsessing over mentions they can't do anything about. We built Overheard for people who actually want to have conversations, win customers, and help people.
It's social listening for builders, not boardrooms.
That's it. That's why Overheard exists.
We're opening up access soon. Join the waitlist if you're tired of missing conversations that matter.

