Big Motoring World
Award-winning car supermarket
Big Motoring World is one of the UK's largest car supermarkets, stocking over 3,500 cars across six sites.
Challenge
Big Motoring World needed to redesign the entire website on desktop and mobile while incorporating new brand guidelines and realigning site architecture, with every page rebuilt from scratch prioritizing user experience.
Impact
Over two 5-day UX Sprints (10 days total), we mapped existing website architecture and identified key customer journeys, particularly the car search and reservation process. Work split into three tracks: Design System creation with composable components based on new branding; Searching/Browsing redesign covering entry points through vehicle details and reservation; Static page redesign for marketing content including news, blog, finance, and about pages.
How we helped
- •User research
- •Market Research
- •Wireframing - Low-fidelity, high-fidelity
- •UX design
- •Design system
- •Prototyping
- •User testing
- •Icon design
Web UI Design
Mobile UI Design
Branding
Approach
Pre-flight
Three-hour preliminary meeting covering project brief, process walkthrough, deliverables confirmation, and asset collection.
Daily calls
Every morning we had a 15 minute stand up with the Big Motoring World team
Show & Tell
Daily email deliverables featuring prototype links and video presentations of work progress.
Prototyping
Prototypes not presentations - interactive journeys demonstrated rather than static screen mockups.
Handover
Three user testing rounds with recorded sessions, feedback, and comprehensive reporting.
Project
Team
- •2x Senior UX Designers
- •1x Researcher
Date
Sep 2021
Outcomes & Deliverables
200+ screens
Desktop and mobile web UI
Production-ready
Screens, assets, and iconography
Prototype
Comprehensive prototype split into user journeys
User testing
Video and feedback in report format
Design System
Colour, iconography, typography, grids, components
Custom icons
Bespoke iconography
Video walkthrough
Sharable presentation of final deliverables
10 day delivery
Start to finish completion timeframe
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