Navmii - UX Design Case Study

Challenge / Opportunity

Navmii is a free community-based navigation and traffic app, available in 197 countries and used by over 30 million users. Their mapping, navigation and location technologies are trusted by companies including Microsoft, Ocado, Aviva and Shell.

The user interface of the existing Navmii iOS and Android apps hadn’t been updated in a few years, and the team at Navmii gave a challenge: create a clean, modern up-to-date UI, in addition to tackling some key user experience problems whilst laying the foundations for further feature additions.

iOS App Store

Google Play

Services

Market research
Wireframing
UX design
Design system
Prototyping
User testing
Icon design

Project

Team

2x Senior UX Designers

Date

Apr 2023

Approach

For this challenge, we recommended our 5-Day UX Sprint.

5-Day UX Sprint

Our UX Sprints are the fastest way to execute. No internal meetings. No sales calls. No long lunches. No helping Gary in accounts

Pre-flight

We had a two hour meeting the week before the sprint to meet the team, discuss the project brief, walkthrough the current registration and onboarding process, confirm the deliverables and obtain any necessary assets before the first day of the sprint.

Daily calls

Every morning we had a 15 minute stand up with the Navmii team

Show & Tell

At the end of each day we sent an email with a link to a prototype plus a video screencast of us presenting our work to the Navmii team

Prototyping

Prototypes not presentations - we prefer to show prototypes instead of screens. This allowed the Navmii team to walk through user journeys instead of a set of static screens.