Sherbet

Insurance reimagined

Sherbet is insurance built for the 21st century, primarily aimed at young women in the US.

Challenge

We worked with the client in February 2023 on taking the idea from napkin to an MVP concept, looking specifically at the registration, onboarding and making a claim. Over a 5-Day UX Sprint we mapped out the entire frontend app, and began working on the high-fidelity wireframe from three key workflows: registration, onboarding and making a claim. We were also able to add policy vault and the breakdown flow. After user testing on day 3, we spent a day making the necessary changes before working on the user interface for a final delivery of all the pages plus a prototype at the end of day 5. This included custom icons, colour palette and much more.

Impact

The client was looking for a 'silicon valley' look and feel, with an emphasis on keeping the user interface clean, simple and not out of place with the big global apps.

How we helped

•User research
•Market Research
•Wireframing - Low-fidelity, high-fidelity
•UX design
•Design system
•Prototyping
•Branding
•User testing
•Icon design

App UI Design

Branding

Approach

Pre-flight

Two hour meeting the week before the sprint to meet the team, discuss the project brief, walkthrough the current registration and onboarding process, confirm the deliverables and obtain any necessary assets before the first day of the sprint.

Daily calls

Every morning we had a 15 minute stand up with the client team.

Show & Tell

At the end of each day we sent an email with a link to a prototype plus a video screencast of us presenting our work to the client.

Prototyping

Prototypes not presentations - we prefer to show prototypes instead of screens. This allowed the client to walk through user journeys instead of a set of static screens.

Handover

We performed one round of user testing which were all recorded. The video recordings, feedback and results all made available to the client, and written up into a user testing report.